* The warm sandwiches “are going to be out by year’s end.” In the meantime, they will be “de-emphasized.” * Serving sandwiches got in the way of employees’ “ability to make the perfect shot of espresso.” In other words, spending time on sandwiches took away from the focus on coffee. * The sandwiches will be replaced with “a breakfast menu that delivers what our customers are asking for.” * “We’re going to be in the lunch business; we’re going to modify it.” [From Starbucks to get rid of warm breakfast sandwiches]
What we learned today from the new CEO of Starbucks was good news. The awful breakfast sandwiches are on the way out. Quite frankly, if you actually saw a disgruntled Starbucks employee rip one of these cardboard wonders out of the plastic wrap and toss it into the store space heater it was completely unappealing. Pretty much disgusting. And the CEO of Starbucks hits the smell issue right on the head. The sandwiches stunk up the stores. As a bit of coffee snob, I like to walk into my coffee shop and be presented with the wonderful odor of roasted coffee, not burn cheese and bacon. A bit too MacDonalds if you ask me.
What is interesting is they are going to go full on into a more full lunch offering. I wonder if this is the right move, or if they should focus on the coffee and pastry offerings. If you visit Seattle’s Best stores I think they have it right. Great customer service with the right focus on great tasting coffee drinks and good pastry offerings. Seattle’s Best fells like the brand Starbucks really wants to be. Seattle's best asks your name at the register, and they remember you and your drink orders. Something you will not find at Starbucks very often. It is one of those small personal touches which makes the experience just slightly less corporate.
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