Apple Rolling Out Movie Rentals for Apple TV?

As MG Seigler said today, this is huge. Assuming that Sony, Paramount and Warner Brothers follow suit, as they are also rumored to do, many folks may quit Blockbuster and Netflix subscriptions for the economy and convenience of an AppleTV unit, especially if rentals are $2.99 for 30 days.

Google Reader If this is really true it could change the landscape of how movies are consumed in homes.  I have Netflix today and would drop it quickly if I could get a catalog the size of Netflix on my AppleTV with the touch of a button.  Also, the rental model is good because then I don't feel like I need to store the movie anymore which is nice from a storage cost perspective.  This is why Netflix is so appealing. Blogged with the Flock Browser